Success in marketing isn't about reaching everyone—it's about reaching the right ones, at the right time, with the right message.
Snapshot:
Client: ayu:manthra
Industry: Healthcare
Solution: Hyperlocal performance marketing
Client Overview:
ayu:manthra is a leading wellness center in Calicut, Kerala, specializing in postnatal care, Ayurveda treatments, and Yoga. Rooted in ancient Ayurvedic traditions yet aligned with modern healthcare practices, ayu:manthra specializes in postnatal recovery, pain management, weight loss, and women’s health.Their renowned postnatal care services provide new mothers with the essential support they need to recover physically and emotionally after childbirth.
Understanding the Need for Postnatal Care
Postnatal care is a crucial yet often overlooked aspect of a mother’s recovery journey after childbirth. Traditional Ayurvedic practices offer holistic healing, helping new mothers regain strength, improve lactation, relieve body pain, and achieve hormonal balance.
At ayu:manthra, postnatal treatments include:
Ayurvedic Massages – Relieves body aches, improves blood circulation, and promotes relaxation.
Abhyanga Therapy – Full-body oil massage that aids postpartum recovery.
Lactation Support – Helps new mothers with milk production through herbal remedies.
Weight Management Programs – Safe, natural methods to restore pre-pregnancy fitness.
Emotional Well-being Practices – Yoga and mindfulness to combat postnatal stress and anxiety.
The Challenge
Despite their expertise, ayu:manthra struggled to effectively attract new mothers in Calicut who needed postnatal care. They partnered with Growth Associates to run a hyperlocal performance campaign.
"We were determined to reach new mothers in our vicinity but struggled to find a precise method to connect with them," shared the founder of ayu:manthra.
ayu:manthra needed help with:
Building awareness about their postnatal services among new mothers and families in Calicut.
Generating high-quality leads to increase inquiries and bookings for postnatal treatments.
Testing different ad strategies to understand what resonated most with their audience.
How We Helped ayu:manthra Reach the Right Audience
Hyperlocal Ad Targeting
We focused on a specific radius around ayu:manthra, ensuring only the right local audience saw the ads.
Audience Profiling We built detailed profiles on Meta platforms, segmenting by age, gender, and recent life events like childbirth.
Search Behavior Insights By analyzing search behavior, we identified users actively seeking postnatal-related products and services
Content Testing
We A/B tested emotional vs. practical messaging to understand what connected best with new mothers.
Lead Capture Optimization
Integrated multiple lead capture methods for flexibility, ensuring no opportunity was missed.
Empathy-Driven Ad Design:
We designed emotionally resonant ads tailored to connect with new mothers, highlighting ayu:manthra’s care and expertise.
Behavioral Analysis and Optimization:
By continuously analyzing audience behavior, we refined the campaign to maximize engagement and lead quality.
"Their approach was thoughtful and innovative, ensuring every step of the campaign was tailored to our needs," said the ayu:manthra team.
ayu:manthra's Campaign Results at a Glance
Genuine Leads
90% of the leads generated were genuine inquiries, ensuring high-quality prospects for ayu:manthra.
High ROI
Achieved an exceptional 12x return on investment, maximizing value for the client.
Minimal Junk Leads
Only a small percentage of leads were irrelevant, thanks to precise targeting and profiling.
Conversion Rate
The campaign resulted in a conversion rate far exceeding industry standards.
Conclusion:
By partnering with Growth Associates, ayu:manthra successfully connected with their hyperlocal audience and saw tangible business growth.
"For businesses like ours, having a partner who understands both digital marketing and our unique audience is a game-changer," shared the ayu:manthra team.
Words of Advice: Precision targeting and continuous testing can turn even the smallest campaigns into powerful growth drivers.
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